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Publication . Article . Conference object . 2020

The use of Twitter in promoting digital libraries: a case study of QDL

Maha Alsarraj;
Open Access
English
Published: 18 Apr 2020
Publisher: HAL CCSD
Abstract
International audience; Digital libraries often need to make tweets that will attract high engagement rate. To understandthis factor in relation to Qatar Digital Library (QDL), this paper will draw a comparison of tweeterfeeds of QDL, British Library Labs (BL Labs) as well as Europeana Digital Library. In doing so, thepaper will try to establish the reasons behind low engagement rate in the QDL tweets. So, thispaper will develop steps that QDL can take so that it can increase its current number of Twitterfollowers and increase the engagement rate of its users. The things that QDL is failing to addresswill be identified by comparing the best Twitter practices from BL Labs, and Europeana digitallibrary to that of QDL. After identifying, a recommended practices for the QDL will be provided.The practices will mainly be meant to help QDL have better Twitter engagement rate.
Subjects by Vocabulary

Microsoft Academic Graph classification: Digital library Computer science World Wide Web

Subjects

Twitter, QDL, Qatar Digital Library, Europeana, BL Labs, [SHS.INFO]Humanities and Social Sciences/Library and information sciences

Davies, Richard. “British Library Qatar Foundation Partnership.” Alexandria: The Journal of National and International Library and Information Issues, vol. 28, no. 1, Apr. 2018, pp. 5-12. doi: 10.1177/0955749018809565.

Demirbas, Murat, et al. “Crowd-Sourced Sensing and Collaboration Using Twitter.” 2010 IEEE International Symposium on “A World of Wireless, Mobile and Multimedia Networks” (WoWMoM), IEEE, 2010, pp. 1-9. doi:10.1109/WOWMOM.2010.5534910.

Medawar, Katia, and Myrna Tabet. “Libraries in the State of Qatar: Current Situation and Future Outlook.” Journal of Library Administration, vol. 56, no. 1, Jan. 2016, pp. 52-73. doi: 10.1080/01930826.2015.1113811.

Soboleva, Alena. Marketing with Twitter: Investigating Factors That Impact on the Effectiveness of Tweets. Western Sydney University, Apr. 2018, hdl.handle.net/1959.7/uws:47360.

Related to Research communities
Digital Humanities and Cultural Heritage
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Episciences
Article . 2020
Providers: Episciences
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