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Publication . Article . 2012

Automatic processes in aesthetic judgment: Insights from the implicit association test

Maša Pavlović; Slobodan Markovic;
Open Access
Published: 01 Jan 2012 Journal: Psihologija, volume 45, pages 377-393 (issn: 0048-5705, eissn: 1451-9283, Copyright policy )
Publisher: National Library of Serbia
Country: Serbia
Abstract
This study employed the Implicit Association Test (IAT) with aim to examine the nature of automatic aesthetic judgment. The main hypothesis was that basic hedonic tone of artwork is one of important factors influencing automatic aesthetic evaluation. We conducted two experiments in which we varied hedonic valence of paintings of figural (Experiment 1) and abstract art (Experiment 2), measured participants’ implicit association between these paintings and evaluative attribute dimension via IAT and registered their explicit judgments of paintings’ hedonic tone. In both experiments we found that participants were significantly faster in those dual-categorization tasks in the IAT where preselected hedonically “positive” paintings were paired with the positive attributes and hedonically “negative” ones with the negative attributes than the other way around. We additionally found that explicit assessments of the hedonic tone were substantially related to the individual IAT effects in the case of abstract art, but not in the case of figural art. Implications of these findings are discussed. [Projekat Ministarstva nauke Republike Srbije, br. 179018 i br. 179033]
Subjects by Vocabulary

Microsoft Academic Graph classification: Implicit-association test Key factors Categorization Social psychology Abstract art Painting Valence (psychology) Psychology

Library of Congress Subject Headings: lcsh:Psychology lcsh:BF1-990

Subjects

General Psychology, aesthetic judgment, paintings, automatic processes, Implicit Association Test (IAT), aesthetic judgment, paintings, automatic processes, Implicit Association Test (IAT)

Funded by
MESTD| Identification, measurement and development of the cognitive and emotional competences important for a Europe-oriented society
Project
  • Funder: Ministry of Education, Science and Technological Development of Republic of Serbia (MESTD)
  • Project Code: 179018
  • Funding stream: Basic Research (BR or ON)
,
MESTD| Fundamental cognitive processes and functions
Project
  • Funder: Ministry of Education, Science and Technological Development of Republic of Serbia (MESTD)
  • Project Code: 179033
  • Funding stream: Basic Research (BR or ON)
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