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Publication . Book . 2021

American Globalization, 1492–1850

Trans-Cultural Consumption in Spanish Latin America
Bartolomé Yun-Casalilla; Ilaria Berti; Omar Svriz-Wucherer;
Open Access
Published: 29 Jun 2021
Publisher: Routledge
Country: Spain
Abstract

Following a study on the world flows of American products during early globalization, here the authors examine the reverse process. By analyzing the imperial political economy, the introduction, adaptation and rejection of new food products in America, as well as of other European, Asian and African goods, American Globalization, 1492¿1850, addresses the history of consumerism and material culture in the New World, while also considering the perspective of the history of ecological globalization. This book shows how these changes triggered the formation of mixed imagined communities as well as of local and regional markets that gradually became part of a global economy. But it also highlights how these forces produced a multifaceted landscape full of contrasts and recognizes the plurality of the actors involved in cultural transfers, in which trade, persuasion and violence were entwined. The result is a model of the rise of consumerism that is very different from the ones normally used to understand the European cases, as well as a more nuanced vision of the effects of ecological imperialism, which was, moreover, the base for the development of unsustainable capitalism still present today in Latin America.

GECEM Project (ERC-Starting Grant), ref. 679371, under the European Union's Horizon 2020 Research and Innovation Programme, www.gecem.eu.

GECEM Project (ERC-Starting Grant), ref. 679371, Horizon 2020, project hosted at UPO

https://www.gecem.eu/publications/index.html

www.gecem.eu

Subjects by Vocabulary

Microsoft Academic Graph classification: Economic history Cultural consumption Globalization History of the Americas Latin Americans Political science

Subjects

Spanish empire, Global history, Globalization, Atlantic World, Consumption, Eurasia, Latin America, America, Proyecto GECEM, Spanish empire, Global history, Globalization, Atlantic World, Consumption, Eurasia, Latin America, America, Proyecto GECEM

Related Organizations
Funded by
EC| GECEM
Project
GECEM
Global Encounters between China and Europe: Trade Networks, Consumption and Cultural Exchanges in Macau and Marseille (1680-1840)
  • Funder: European Commission (EC)
  • Project Code: 679371
  • Funding stream: H2020 | ERC | ERC-STG
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