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Publication . Article . 2021

MEMETIC COMMEMORATIONS: REMIXING FAR-RIGHT VALUES IN DIGITAL SPHERES

Tommaso Trillò; Limor Shifman;
Open Access
Published: 19 Sep 2021 Journal: AoIR Selected Papers of Internet Research (issn: 2162-3317, eissn: 2162-3317, Copyright policy )
Publisher: University of Illinois Libraries
Abstract

Memes are efficient tools for far-right activism. They also offer a window into the reactionary values expressed by far-right constituents in digital spheres. In this paper, we conceptualize memes as a meeting place between the values of the far-right and the values characterizing memetic communication on social media. We examined this process through the lens of Schwartz’s theory of basic human values and a case study from Italy. Specifically, we focus on a photo-based meme genre that we named “alternative calendar commemorations.” These memes memorialize events or figures that are key to the imaginary of the far-right. As expected, we found strong appeals to collectivistic values such as patriotism and tradition. However, we also found a partial re-negotiation of the collectivistic values of the far-right through some of the individualistic values intrinsic to memes. In conclusion, we discuss the implications of this new amalgamation between context-specific far-right values and those embedded in the globalizing format of digital memes.

Subjects by Vocabulary

Microsoft Academic Graph classification: Far right History Genealogy SPHERES Window (computing) Computer science Value type Information retrieval Premise

Subjects

General Engineering, Library and Information Sciences, Communication

Funded by
EC| DigitalValues
Project
DigitalValues
The Construction of Values in Digital Spheres
  • Funder: European Commission (EC)
  • Project Code: 819004
  • Funding stream: H2020 | ERC | ERC-COG
Validated by funder
,
EC| DigitalValues
Project
DigitalValues
The Construction of Values in Digital Spheres
  • Funder: European Commission (EC)
  • Project Code: 819004
  • Funding stream: H2020 | ERC | ERC-COG
Validated by funder
Related to Research communities
Digital Humanities and Cultural Heritage
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Article
License: cc-by-nc-nd
Providers: UnpayWall
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