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Journal of Social Development in Africa
Article . 2011 . Peer-reviewed
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Conserving and Sustaining Culture through Traditional Dress

Authors: Disele, PLP; Tyler, DJ; Power, EJ;

Conserving and Sustaining Culture through Traditional Dress

Abstract

The government of Botswana through its National Policy on Culture (2001) and the National Ecotourism Strategy (2002) is committed to preserving national culture and historical heritage. The policy stipulates that valuable heritage must be preserved and developed in order to foster a sense of national identity, pride and unity. It is necessary to reformulate cultural values and valuing processes, in order to better understand the Setswana culture and its meaning in material objects. To this end, dress as one of the valuable material culture objects is essential for signifying and expressing subtle cultural value and social relationships. The intimate link between people and their traditional dress lies at the core of ethnic identity, and has assumed a higher level of significance among consumers and tourists who collect symbolic items. A specific emphasis on a national traditional dress seems to be lacking in Botswana. This paper argues that there is need to restore traditional dress in Botswana, which would serve as a symbol of national identity and cultural heritage. The paper is based on the findings of a study that explored the historical underpinnings of national dress in Botswana, and how national dress could be used to sustain culture.Keywords: Traditional dress, culture, conserving, sustaining, symbolic, national identity, Setswana.

Subjects by Vocabulary

Microsoft Academic Graph classification: Value (ethics) Pride Government business.industry media_common.quotation_subject Environmental ethics Gender studies Clothing Cultural heritage Ecotourism National identity National Policy Sociology business media_common

Keywords

Geography, Planning and Development, Development, Traditional dress, culture, conserving, sustaining, symbolic, national identity, Setswana.

33 references, page 1 of 4

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Eicher, J. B. & Johnson, K. K. Ed. Dress and Identity. New York: Fairchild Publications, pp102- 106 Eicher, J.B. & Erekosima, T.V. 1995. Why do they Call it Kalabari? Cultural Authentication and Demarcation of Ethnic Identity,‟ in Eicher, J.B. Ed. Dress and Ethnicity. Oxford: Berg.

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Edensor, T. 2002. National Identity, Popular Culture and Everyday Life. Oxford: Berg.

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    Average
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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views
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