publication . Part of book or chapter of book . 2016

Handbuch Medienrhetorik / Medienrhetorik in der antiken Techne

Koch, Nadia J.;
Open Access German
  • Published: 01 Jan 2016
  • Country: Austria
In antique culture communication was mostly based on the primary media of language and gesture. Because rhetoric was a success-oriented strategy of communicative action in Graeco-Roman society, it thus became a leading discipline that also had an impact on Classical visual communication in the broadest sense. It is no coincidence that portable panel painting was invented at the same time that literacy spread out in roughly 800 B. C., introducing a new epoch in secondary mediality. As the Greeks colonies were established, this mediality became employed on a large scale in the trading networks of the Greek poleis. Because the land and sea routes provided the chann...
free text keywords: Agon, Bildlichkeit, Handel, Inschriften, Koloss, Kult, Literalität, Medienkritik, Memoria, Münzen, Oralität, Porträt, Statue, Techne, Theater, Weihung, coins, colossus, cult, inscriptions, literacy, memoria, orality, portrait, statue, techne, theatre, trade, visuality, votive offering
Related Organizations
Digital Humanities and Cultural Heritage
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Part of book or chapter of book . 2016
Provider: ePLUS
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