- Roskilde University Denmark
This study explores the use of Natural Language Processing as a tool for online reviews. By drawing on theories about machine learning, this article investigates how to develop a Natural Language Processing model in Python. The authors present two machine learning models which were developed through an iterative design process and by implementing various approaches from the TRIN-model. This study concludes that machine learning models like ours might not have a significant impact on the future of reviews, but we are optimistic about the potential of Natural Language Processing as a tool for categorizing specific aspects of a company’s services. This conclusion is based on the analysis and discussion of the results we gathered from our Natural Language Processing models.