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Other research product . 2013

Daily Dose of History

Bjerre, Andreas; Ching, Rune; Poulsen, Kelly; Holmen, Ida;
Open Access
English
Published: 01 Jan 2013
Country: Denmark
Abstract
This project deals with addressing low interest in history outside of school, for the target group, male and female students from age 15 to 20. We created the campaign Daily Dose of History, which contains a print media element that leads to an (unmade) website and App. The aim of Daily Dose of History, is to provide the target group with easily digestible historical facts. The project at hand, has two principal aspects 1) testing assumptions regarding low interest in history and 2) getting actual feedback on the printed media product (posters). To analyze and expand on the feedback collected from focus group interviews, we chose the apply theories from Windahl, Rogers and Schrøder. This analysis has generated a greater understanding of our target group and their perception of the product.
Subjects

history, communication

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