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Digital Humanities and Cultural Heritage Publications 050211 marketing

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Digital Humanities and Cultural Heritage Publications 050211 marketing

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2,326 research outcomes, page 1 of 233
  • publication . Article . 2022
    Open Access English
    Authors:
    Jeroen M. Jansen;
    Country: Netherlands

    AbstractThis article explores how the publisher Cornelis vander Plasse managed to promote the literary career of the Dutch playwright Gerbrand Bredero (1585–1618) by using Amsterdam as a place. It is concerned with the way in which this Amsterdam-based publisher took de...

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  • publication . Article . 2022
    Closed Access
    Authors:
    Marcia A. Morgado;
    Persistent Identifiers
    Publisher: Intellect

    The centennial aloha shirt, an artefact in the collection of the Latter-Day Saints (LDS) Church History Museum in Salt Lake City, Utah, was manufactured by Paradise Sportswear in Honolulu and designed as a souvenir of a 1950s celebration of the 1850 landing of the first...

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  • publication . 2021
    Closed Access
    Authors:
    Laura Way;
    Persistent Identifiers
    Publisher: Intellect

    How do older women negotiate employment and the workplace alongside being and ‘doing’ punk? This article takes this question as its focus, exploring three key areas that a sample of older punk women raised in regard to relationships between punk identification and work ...

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  • publication . Article . 2021
    Open Access
    Authors:
    Anya Chapman; Duncan Light; Steven Richards;
    Persistent Identifiers
    Publisher: Informa UK Limited
    Country: United Kingdom

    Heritage visitor attractions operate in a dynamic environment requiring them to respond to changing circumstances which they cannot control. This paper focuses on adaptation strategies adopted by one type of heritage resource: the seaside pier in the UK. As part of the ...

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  • publication . Article . 2021
    Open Access English
    Authors:
    Flavia Gonsales;
    Persistent Identifiers
    Publisher: Zenodo

    Purpose The paper aims to introduce social marketing (SM) as a tool to overcome the low cultural participation, a problem of the arts and culture sector that has worsened in the post-pandemic scenario. Design/methodology/approach The study uses a multidisciplinary li...

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  • publication . 2021
    Open Access
    Authors:
    Daniel William Mackenzie Wright; David Jarratt; Emma Halford;
    Persistent Identifiers
    Publisher: Emerald

    Purpose The visitor economy of Forks now clearly relies upon a niche form of tourism – as fans of The Twilight Saga are drawn to the setting and filming location of the films. The purpose of this study is to consider the process of diversification and subsequently pres...

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  • publication . Article . 2021
    Open Access English
    Authors:
    Dongfeng Liu; Geoff Dickson; Jinming Zheng;
    Persistent Identifiers
    Publisher: Taylor & Francis
    Country: United Kingdom

    This study investigates Chinese perceptions of Rio’s destination image before and after the 2016 Olympics. Samples of 573 and 564 residents from Shanghai were surveyed before and after the event. The Olympics raised awareness of Rio and as an Olympic host city. Post-gam...

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  • publication . 2021
    Closed Access
    Authors:
    Georgios Patsiaouras;
    Persistent Identifiers
    Publisher: Emerald

    PurposeEmploying the Star Wars brand as a case study, this paper seeks to critically discuss the importance of comparative mythology for inter-generational branding and consumption practices within arts related markets.Design/methodology/approachSecondary data have been...

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  • publication . 2021
    Open Access
    Authors:
    Zhibiao Wang; Panpan Yang; Dan Li;
    Persistent Identifiers
    Publisher: SAGE Publications

    The increasing drastic competition between tourism destinations decides on only the sites with good reputation can attract more and more tourists. The tourism destination reputation will affect tourists’ choices before traveling and consumption behavior during travelin...

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  • publication . 2021
    Closed Access
    Authors:
    Yun Kyung Oh; Jisu Yi;
    Persistent Identifiers
    Publisher: Emerald

    Purpose The evaluation of perceived attribute performance reflected in online consumer reviews (OCRs) is critical in gaining timely marketing insights. This study proposed a text mining approach to measure consumer sentiments at the feature level and their asymmetric i...

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2,326 research outcomes, page 1 of 233