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apps Other research product2021 Denmark EnglishHamidi, Mansour Mohammad; Andersen, Simon Sall; Janjua, Minhal; Mersch, Jeremy; Duvieusart, Martin Eric; Rezende da Silva, Patricia;With a world under constant change and increased advancement in technology and science, today’s world has a lot of options to build its future upon. With the technological advancement our society gained the possibility to reinvent our use of energy sources and establish are more environment friendly future. In this project we analysis one of the automotive industry largest players, Volkswagen. Volkswagen and the automotive industry have recently been under massive change and still is. With regulations which aims for a greener society and increased interest from consumers, automakers could hardly ignore what is potentially the next big market in the automotive industry. The electric vehicle has gained a lot of attention and how Volkswagen can take advantage of its resources and strengths to stay competitive in the relative new market is what the project aims to answer. With various tools to analysis opportunities and businesses current situation the project wants to understand how big corporations like Volkswagen can compete in a market which faces massive change.
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apps Other research product2021 Denmark EnglishHamidi, Mansour Mohammad; Andersen, Simon Sall; Janjua, Minhal; Mersch, Jeremy; Duvieusart, Martin Eric; Rezende da Silva, Patricia;With a world under constant change and increased advancement in technology and science, today’s world has a lot of options to build its future upon. With the technological advancement our society gained the possibility to reinvent our use of energy sources and establish are more environment friendly future. In this project we analysis one of the automotive industry largest players, Volkswagen. Volkswagen and the automotive industry have recently been under massive change and still is. With regulations which aims for a greener society and increased interest from consumers, automakers could hardly ignore what is potentially the next big market in the automotive industry. The electric vehicle has gained a lot of attention and how Volkswagen can take advantage of its resources and strengths to stay competitive in the relative new market is what the project aims to answer. With various tools to analysis opportunities and businesses current situation the project wants to understand how big corporations like Volkswagen can compete in a market which faces massive change.
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