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تهدف هذه الورقة إلى تحليل الجذور الدينية والثقافية التي أنتجت خطاب الإسلاموفوبيا، وصورت الإسلام باعتباره ديناً همجياً، والمسلمين بأنهم أعداء حضارة، وقادت دعاية ضده، وضد مبادئه العالمية، ومسالمة شعوبه التي تعرضت حضارياً للغزو والكراهية والاستعمار، وبخاصة في العصور الحديثة بعد أنت هيمنت أوروبا على العالم. This paper raises a question about Islamophobia as a phenomenon in the Western context, and its resulting hate speech, to understand the roots of this phenomenon that produces hate speech towards Islam and Muslims. It aims to break down these historical roots, and relies on the analysis of religious texts from western religious personalities since the dawn of Islam until today, as well as the analysis of a some of intellectual texts expressing Western supremacy over Islamic civilization, which led to the emergence of Islamophobia and its transformation into hate speech in various means of communication and interaction. Among the results that this paper aspires to is to pave the way for religious and intellectual revision of western standpoint towards Islam, to open the door for new understanding of Islam and Muslims that goes beyond the complexities of the Crusades and the colonial period, to build an informed understanding of Islam and Muslims. Moreover, to open the door for cultural cooperation and coexistence instead of conflict, especially as we are in a world where the destiny of the whole humankind has become interconnected.

Qatar has developed a strategy of sustainable tourism and development, which focuses on highlighting the spirit of the Qatari identity and heritage. This strategy goes hand in hand together with the line of the Qatar National Vision 2030. Hence, Msheireb Properties, which is a real estate development company and a subsidiary of Qatar Foundation, focuses in developing a sustainable tourism strategy. Thus, Qatari cultural heritage presented in the heart of the post-modern futuristic city of Msheireb through the project of Msheireb Museums that are hosted in four traditional houses. Msheireb Properties renovated the four houses in a sustainable way that aimed to create a dynamic relationship between tourism and cultural heritage. Msheireb Properties preserved models of traditional architecture through the establishment of Msheireb Museums. This article discusses the development of sustainable tourism in Qatar and the preservation of the Qatari cultural heritage and identity through the story of two museums in Msheireb, the Radwani House Museum and the Company House Museum.