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description Publicationkeyboard_double_arrow_right Article 2013 TurkeyPublisher:Cambridge University Press (CUP) Authors: Kravets, O.; Sandıkçı, Ö.;Kravets, O.; Sandıkçı, Ö.;handle: 11693/20824 , 11693/12224
This article examines the marketing practices of the Soviet state trust for cosmetics, TeZhe, in the 1930s. Drawing on company records, industry reports, and popular press, we show that TeZhe used an array of marketing tactics, which were similar to those of the Western manufacturers. However, TeZhe's marketing was aligned with the state's economic and sociocultural initiatives and shaped by the ideological dictates of the Soviet system. © 2013 The President and Fellows of Harvard College.
The Business History... arrow_drop_down Bilkent University Institutional RepositoryArticle . 2013Data sources: Bilkent University Institutional RepositoryBilkent University Institutional RepositoryArticle . 2013Data sources: Bilkent University Institutional RepositoryThe Business History ReviewArticle . 2013 . Peer-reviewedLicense: Cambridge Core User AgreementData sources: Crossrefadd ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://www.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1017/s000768051300072x&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.euAccess RoutesGreen hybrid 7 citations 7 popularity Average influence Average impulse Average Powered by BIP!more_vert The Business History... arrow_drop_down Bilkent University Institutional RepositoryArticle . 2013Data sources: Bilkent University Institutional RepositoryBilkent University Institutional RepositoryArticle . 2013Data sources: Bilkent University Institutional RepositoryThe Business History ReviewArticle . 2013 . Peer-reviewedLicense: Cambridge Core User AgreementData sources: Crossrefadd ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://www.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1017/s000768051300072x&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.eu
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description Publicationkeyboard_double_arrow_right Article 2013 TurkeyPublisher:Cambridge University Press (CUP) Authors: Kravets, O.; Sandıkçı, Ö.;Kravets, O.; Sandıkçı, Ö.;handle: 11693/20824 , 11693/12224
This article examines the marketing practices of the Soviet state trust for cosmetics, TeZhe, in the 1930s. Drawing on company records, industry reports, and popular press, we show that TeZhe used an array of marketing tactics, which were similar to those of the Western manufacturers. However, TeZhe's marketing was aligned with the state's economic and sociocultural initiatives and shaped by the ideological dictates of the Soviet system. © 2013 The President and Fellows of Harvard College.
The Business History... arrow_drop_down Bilkent University Institutional RepositoryArticle . 2013Data sources: Bilkent University Institutional RepositoryBilkent University Institutional RepositoryArticle . 2013Data sources: Bilkent University Institutional RepositoryThe Business History ReviewArticle . 2013 . Peer-reviewedLicense: Cambridge Core User AgreementData sources: Crossrefadd ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://www.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1017/s000768051300072x&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.euAccess RoutesGreen hybrid 7 citations 7 popularity Average influence Average impulse Average Powered by BIP!more_vert The Business History... arrow_drop_down Bilkent University Institutional RepositoryArticle . 2013Data sources: Bilkent University Institutional RepositoryBilkent University Institutional RepositoryArticle . 2013Data sources: Bilkent University Institutional RepositoryThe Business History ReviewArticle . 2013 . Peer-reviewedLicense: Cambridge Core User AgreementData sources: Crossrefadd ClaimPlease grant OpenAIRE to access and update your ORCID works.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.This Research product is the result of merged Research products in OpenAIRE.
You have already added works in your ORCID record related to the merged Research product.All Research productsarrow_drop_down <script type="text/javascript"> <!-- document.write('<div id="oa_widget"></div>'); document.write('<script type="text/javascript" src="https://www.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=10.1017/s000768051300072x&type=result"></script>'); --> </script>
For further information contact us at helpdesk@openaire.eu