• Digital Humanities and Cultural Heritage
• 2012-2021close
• Open Access close
• Journal of Architecture, Art & ... close

The outdoor advertisement provided unlimited options and multiple directions for creative design, and dozens of sizes, shapes, seemingly endless locations and amazing technologies that offer limitless opportunities for effective advertising design appeared. Animated external advertisement is one of the most widespread and influencing ads on large audiences, and it is considered one of the most advanced means of advertising and has criteria and characteristics that distinguish it from other types of advertising.DOOH Ads is one of the most dynamic and fastest growing media in the advertising industry due to the growth of investment in digital technology and the continuous efforts to drive this growth, and the development of new and advanced means to help the recipient.DOOH Advertising is one of the most influential and attractive media outlets in recent times. As a result, several billboards were converted and fixed digital billboards were allocated in designated places. With these developments in the spread of this type of advertising, it is important to set technical standards that regulate the time, duration, dimensions, location and other criteria that ensure the achievement of the advertising message and its goal, taking into account avoiding losses and maintaining road safety.The technical specifications of the mobile external digital advertisement file differ according to the screen area, and these specifications are also related to the duration of the advertisement depending on the nature of the advertisement site and the specifications for the location of the advertisement and the target audience. One of these technical specifications is to determine the media player display program that best meets the needs of advertising content in order to achieve the desired goals of the advertisement. The storage of media players depends on the CMS. The research deals with studying and setting technical standards for designing and directing the external mobile advertisement and employing it according to the conditions and nature of the Egyptian environment and the ways to achieve the goal of the advertisement.

The study deals with religious buildings in the Ain Ghazal site in south of Levant, The buildings Which were founded to practice rituals during the late Pre- Pottery Neolithic B (LPPNB). these buildings had special features concerning their location, planand ,architectural elements and also tools. number of non-residential buildings have been distinguished in the site Ain Ghazal , which is divided into three parts, namely the central, northern and eastern Fields. The research deals in detai study of the religious buildings only in the eastern area, in which two buildings were found for the LPPNB period. They were characterized by unique architectural elements such as the erected stone pillars, the Altar, Hearths, and the designation of an area as "the Holy of Holies", which It is considered the oldest appearance of this element in ancient architecture. However, only a few ritual devices were found in the buildings that may have been stolen or moved to prevent damage in the event of the collapse of the building, Due to the absence of tools in the buildings of the LPPNB period, it was difficult to know the rites practiced inside. At anyrate, these buildings refer to the spread out of the intellectual development of a society at this stage, both in terms of architectural and the extent of the development of religious thoughts and concern to practice worship, as well as choosing a specific site perhaps to give the sacred attitude to the religious place the seat of worship and governance.

An Innovative Methodology for Achieving Compatibility between Heritage and Contemporary in Architecture (Case Study: Omani Architecture)Abstract: This paper presents an innovative methodology for achieving correlation between heritage and contemporaneity in architecture within analytical study of Omani buildings examples to explain the role of heritage in fulfilling the society needs of architectural design. It examines 3 main aspects: first aspect: Heritage - The study explains the different types of heritage as well as the importance of heritage for society, with an explanation of the various factors that effect on the formation of architectural and urban heritage, such as cultural, social, economic, legislative, educational, and technological factors.2nd aspect: Elements of Heritage – Here, the study classified the different needs of society from architecture and planning to four main needs: social, climatic, visual, and planning needs. These different needs require a set of architectural and planning solutions and treatments at the level of the general formation of the building, as well as at the planning level, these Solutions and treatments have produced heritage elements that are used down to generations3rd different trends of correlation between heritage and contemporaneity in architecture. Four key dimensions of society needs are identified and applied to the cases: planning; climatic; social; and visual requirements. The analytical study reveals that climatic and social requirements play most important role in contribution to molding the role of heritage in architectural design. Understanding such role and properties of heritage is essential for achieving urbanize and architectural correlation between what is inherited (architectural heritage) and what is imported (contemporary architecture) so that, the architectural and urbanize product reflects the uniqueness and derives its elements from Omani architectural heritage, while not lagging behind the civilized ride represented in contemporary

Intellectual and philosophical concepts have developed throughout the history of plastic art since the beginning of ancient times until now, and many artistic movements have been formed that accompanied human development in many fields and the contemporary artist's benefit from scientific, technological and industrial progress and the use of the machine. Architecture and industrial design, as it removed the barriers between what is beautiful and what is applied, and walked a new thought in art, as architects and designers presented new theories that correspond to the needs of the times.The designer of textile printing always needs special features and creative inputs to enrich his design performance and obtain distinct designs. Therefore, the researcher resorted to take advantage of the aesthetic and artistic values of the (Bauhaus) school, which is considered one of the most important streams of modern art with influence in several fields, including engineering, graphic design, architecture.In this study, the researcher will address the most famous technical schools, the Bauhaus School, in addition to its prowess and formative achievements compatible with uplifting public taste, enriching the field of textile printing design, Where the research includes an artistic study of the (Bauhaus) school in terms of the idea and foundations of the school, its goals, its style and its structural system, an artistic study of the most famous school artists (the Bauhaus) such as (Kandinsky, Paul Klee and Bet Mondrian) and a descriptive and artistic analysis of some of their artistic works where the research shows how to benefit From the abstract trends of the school artists to invent a print design with a new aesthetic vision suitable for contemporary furnishing fabrics, the research deals with the presentation of an experimental study (innovative solutions) by taking advantage of the technical and aesthetic foundations of the artists of the (Bauhaus) school through a set of design ideas and different color solutions for it with a presentation of some models That was implemented.

Imagination is subject to perception and both emotions, experiences, motivations, and expectations affect perception. Imagination has a great role in most aspects of life and human interactions, and it appears strongly in different arts, and it cannot be limited to a specific gender, age or culture, and so imagination appears in many aspects of life, but when we talk about cinema, the matter needs to be studied. An attack that takes shape around the concept of the film’s realism and that it copied or transmitted the reality, which put the movie in front of a problem when studying imagination in the movie.Research problem: Some people questioned the extent of the imagination achieved in the cinematic experience, The film was most attacked by its reality, in an attempt to deny the characteristic of creativity about it, which puts the movie in a problem when training to study imagination in it , also there is no study of fiction in film visual / audio. The importance of research: The study of fiction in cinematic film adds an important vocabulary to the vocabulary of studying film. The study also introduces a new element to the elements of film analysis and study it during the film's structure. Research Objectives: Exploring some aspects of cinematic fiction, as studying fiction as one of the main elements of cinema that depends on its visual / audio structure. Research Methodology: Analytical descriptive. Conclusions, creative imagination occupies a large part of the fabric of the film. The cinema presents this pure imagination in a visual way looks like reality. Imagination is not only related to fictional cinema, but it also appears in all types of film gender through various elements of the film and its adaptation by the creator during the movie.

In this paper, we review an aspect of the life of one of the historical figures witnessed by the world in general, who had a role in Egypt and France and had a great influence on the social and political side, Queen “Eugenia De Monitto Coetzee”, Queen of France, who was born on May 5, 1826 in Spain in the Territory of Granada, studied in France and was fluent in the three languages Of Spanish and English and French, and was characterized by sharp intelligence and the intelligence that she was known for was one of the most beautiful and elegant women in the world. Some would have mentioned that she only wore shoes at any price only once, and for her beauty and intelligence, emperor Napoleon III admired her and married her in January 1853, stayed with him in the Tuileries Palace and had a major influence on political and social matters and her popularity among the French people increased and over time she was able to control matters of greater control over governance. We also review one side of one of the artifacts that Khedive Ismail gave to the Queen and we take in detail the masterpiece, which is represented in a pure gold perfume that Khedive Ismail gave to the Queen during her visit to Egypt, which is not the only one that has been dedicated to the Queen. But it is one of the most beautiful artifacts in form and implementation and this is what we discussed in this paper of a comprehensive descriptive study of the two artifacts with the history of the two artifacts and the event in which the gift was presented and that is also part of the life of Queen Eugenie, who owns the two masterpieces to get to know The extent of her political and social influence and to dive into her personality more than makes us a clear and comprehensive idea of the character of the Queen as well as the recognition of the masterpiece from the artistic and archaeological aspect and the influence of tourism And knowing the extent of the time period.

Color is one of the most dominant tools for designing compelling environments. It holds aesthetic value and has significance when assessing design elements. Color is the design element that charms us, emotionally and mentally, and is considered the most influential instrument in the hands of the designer as it is permanently stored in our memory. Colors are fundamental features of our visual sensitivity and environmental experience. In addition, it has the power to attract people to space and is used to encode the place by linking color to certain brands in complex globalized networks. To reflect, an increase in branding has been one of the most effective marketing phenomena nowadays, and has been included in most commercial business’ strategies. Branding places today has been modified deeply from the perspective of identity and image viewpoint. The overall design of a building and its spaces should reflect a clear purpose; moreover, it is beneficial to establish controlled and reliable rules and hidden agreements between the brand and client through color. This paper questions; How brand design creates a lasting appearance that bridges today with where the brand will grow over time? What is the color brand strategy to create place identity and space communication? How branding feeds into globalization, which has become significantly relevant, increased market entry, and efficiency of international travel? Since the relationship of color to space is one of the main objectives of active design to create a suitable agenda for specific functions, a thorough theoretical examination of the mental and physical impacts of color has been conducted, and an analytic study of the branding of companies specialized in providing mobile phone services in Egypt has been incorporated. The objective of this is to facilitate the bridging of emotional connections between clients, cities, and regions to accelerate brand growth and integrate color as a branding principle in Interior Design.

The world is proceeding with fast steps towards the future, in which many natural resources and energy sources come in order to satisfy its needs and meet its future aspirations without taking into account the rights of future generations, and as a result of the many environmental problems resulting from the expansion of the competitive market in the field of designing and producing packages such as leaving tons of waste and depleting natural resources and energy sources. the packaging industry has become a huge burden on the environment and society, and the emergence of the term sustainability has been a constant voice calling for the need to preserve the environment and the right of future generations to resources and energy sources.The topic of the research came to address the role of sustainable packages as one of the important elements for preserving the environment and natural resources, so the researcher had to find a set of sustainable alternatives capable of carrying out the same job role and provide a measure of beauty capable of distinguishing and showing the packaging on the shelves of shops, by finding natural alternatives from Materials taking into account the need to save energy sources as much as possible, and to overcome the difficulties and challenges facing designers in designing sustainable packages is to achieve the aesthetic and functional aspect together in a proportionate manner in a sustainable packaging with environmentally friendly materials, where the research was based on clarifying the role of the advertising designer in finding The complement part of the functional and beauty equation for a sustainable packaging that satisfies consumers aesthetically and functionally.The importance of the research is to shed light on the design of the various sustainable packages as an environmentally friendly alternative that plays its role to the fullest extent as it preserves the environment and ensures the reduction of harmful residues resulting from the traditional packages. The research also aims to provide a set of alternatives from raw materials, natural or recycled, or packages that can Re-use to facilitate the process of reaching a sustainable packaging design. The research aims to correct the path of society in making sustainable packaging design a way of life and a primary goal for preserving the environment and reducing pollutants resulting from the accumulation of tons of waste resulting from the packages.

Le Corbusier said in the early of this century, that “A House is a Machine for Living in.“In the same way, an office is a machine for working in and a commercial space is a machine for achieving beneficial results in.To enhance environmental sustainability, a building (especially commercial Interior) must holistically balance and integrate all three principles — Sustainable Design, Economy of Resources and Life Cycle Design — in design, construction, operation and maintenance, and recycling and reuse of architectural resources. These principles comprise a conceptual framework for sustainable architectural design. There is absolute that Healthy Building makes and lead to Healthy people so that the research reaches of sustainable interior design strategies can achieve a number of positive results throughout a company’s operations and culture by enhancing employee health and well-being, by improving learning environments, by increasing occupant comfort using sustainable interior design solutions, elements and furnishing, which enhance the public relations, the marketing opportunities, customer satisfaction and finally the aesthetic harmony between the building and its natural surroundings. There is of course that Healthy Building makes and lead to Healthy people so that the research reaches of sustainable interior design strategies can achieve a number of positive results throughout a company’s operations and culture by enhancing employee health and well-being, by improving learning environments, by increasing occupant comfort using sustainable interior design solutions, elements and furnishing, which enhance the public relations, the marketing opportunities, customer satisfaction and finally the aesthetic harmony between the building and its natural surroundings. In line with growing customer demand, the availability of green products is constantly increasing, causing a situation where product quality need not be compromised in a search for a more eco-friendly interior.

Quarantine period has some negative impact on market nowadays all over the world. Designers are trying to get unique related awareness messages to sell their products in these unordinary circumstances. Some companies already tried to edit its logos to give positive impacts and encourage people to follow the rules of covid-19 prevention. The problem that the research tries to solve is that food and beverage products face many challenges in quarantine time of Covid-19 such as decrease in sales according to the attitude of most of the people towards buying and selling movements.The research aims to suggest a crisis management strategy to design advertising awareness campaigns for food and beverage products to help these products to overcome the critical situation of quarantine of the Covid-19 pandemic.The originality of this research lies on the first time to use online skills to explain and learn practical advertising course to first year student with the trying to apply the crisis management strategy suggested and the feedback from designer experts on the students advertising design campaign. These practical campaigns are selected from the students work according to the best that apply the crisis management strategy, the ten theoretical parts and the follow up with them. The designed campaigns was shown in a questionnaire held for experts in advertising design. From the important results are: - A crisis management strategy of designing campaigns for food and beverage company during Covid-19 stated as:a) Identify the Crisisb) Awareness Concepts and Messagesc) Company Corporate Identityd) Communication Media. - The crisis management strategy of designing campaigns give great attention to corporate visual identity accordingly the students (designers) use elements, colors, fonts, images, and shapes to keep the design of the campaign consistent.